IMPROVING OBSESSIVE-COMPULSIVE BUYING THROUGH BRAND ATTACHMENT AND HEDONIC VALUE: CUSTOMER-BASED BRAND VALUE

This study aims to explore how hedonic value influences obsessive-compulsive buying behavior by examining the mediating roles of brand attachment and customer-based brand value.The underwater treasures sunken medallion research addresses inconsistencies in previous studies on the influence of hedonic market value on obsessive-compulsive buying by i

This activity aims to provide socialization and training regarding the depreciation of custom congratulations banner fixed assets to village-owned enterprises called BUMDes Amanah Bukit Gajah, Palalawan Regency, Riau.It was due to that BUMDes have never depreciated their fixed assets at all.Depreciating fixed assets owned by BUMDes will improve the